Are you looking for inspiration? Or perhaps you want to understand how to grow your marketing KPIs and boost your sales? Proudly sharing some of our most inspiring cases which helped our clients really stand out in an overcrowded social and digital world.
Mylène, founded in 1965, is a cosmetic brand known by young and (especially) older women. Over the years, brand awareness was mainly the result of homeparties given by more than 2500 beauty consultants: they bring all these generations together in an informal, cosy and mostly personal setting. With their webshop recently launched, the opportunity to reach new potential audiences came to life.
In marketing, you have to use every opportunity to communicate. And that's exactly what we did together with Connections. We wanted to stand out of the crowd and create some buzz while other competitors were silent. We grabbed the opportunity to catch the attention of (potential) clients by setting up a campaign existing out of two phases end of 2019. First, we did a rebranding campaign under the name of 'Intensity Breaks' followed by a bigger sales campaign 'Book & Pay' (the 2nd campaign was during a more bussy period). You want to know how we tackled this? Read on.
The sanitary crisis that hit the world in early 2020 was frightening for us and our loved ones but also threatening for our businesses and the economy. The Chamber of commerce and industry in Brussels reached out to Pivott to help with their crisis communication during the corona lockdown. The Pivotters were ready and happy to help during those difficult times, here is what we achieved together.
Oce Bio, being the little brother of giant Omega Pharma, is known for its niche products in our country. This means health (care) products linked to a very specific customer need, such as for example prostate or sleeping problems. In comparison to other countries, Oce Bio Belgium couldn't enjoy big media budgets, making it tempting to opt directly for a push-strategy. That's where Pivott came in and switched the mindset towards pull advertising. And guess what: it worked!
Studio Brussel launches a campaign every year to spot new talents and give them an exceptional opportunity to enter the Belgian media landscape. Thanks to our partnership with the creative agency 'Mutant', we took part in this great adventure where we were responsible for the communication plan.
Mutant - Studio Brussel
Connections is a Belgian well known travel and tour operator offering flights, packages and travel essentials such as cars and hotels. With less than 5% of total media investments in travel, facing competition from international players like Tui and Thomas Cook, direct online operators or fast growing local players like Joker, Travelstop and others, it’s hard to stand out in the noise.
The Addams Family, the all time favorite animated black comedy, went into theatres in November 2019. For this big release, Sony asked us to come up with a creative social concept. Since that’s something our clients love us for, we dove deep into our brainstorm and came up with a creative, interactive format: a personalised, animated and automatic reply!
The release of a new movie is always exciting, especially when it’s the sequel of a fun movie like The Secret Life of Pets. Making use of the viewers’ anticipation looking forward to the movie, Pivott wanted to release something fun that could also be enjoyed by people who had seen the movie already. Together with our client SONY we came up with a fun concept including gamification through which viewers could relate to the characters more.
A couple of months ago, we met our new client Revive. This expert in building residential areas, needed an online and offline strategy for their housing project Pier Kornel. Goal: sell as many houses as possible. Selling houses online demands a totally different approach than selling average products. We knew that. Therefore, we chose marketing automation as our partner in crime to get this job done!
Last Autumn, we set up a campaign for Connections. The goal: sell more travels to the USA and Canada by offering discounts on add-ons. It was clear what our client wanted but something was missing… a creative and personalised solution to create buzz! This solution came to life in our own version of the famous bubble shooter game. Here, players could not only win travel vouchers up to €500 but also action cameras, a helicopter flight and even tickets to the USA.
Christmas is around the corner and you want to nourish your relationships with special clients. What could you do? Luckily, one of Pivott’s clients is the talented chef Sofie Dumont. We had the perfect creative marketing idea: a personalised cake. A unique gift for all our clients and team members. The help of Sofie Dumont was greatly appreciated and she made sure we didn’t burn anything.
Christmas, the moment of the year when every company on this earth wants to impress its clients with new Christmas products, offers, campaigns and ads. So how could a brand like Proximus stand out in this busy crowd? Pivott came up with an engaging and personalised solution: (inhouse) handmade branded stickers for Instagram stories.
When a blockbuster is released, the excitement of fans in the weeks upfront is real. What’s more difficult is to keep this interest of people in the movie, especially after they watched it. But Pivotters love finding creative solutions to face hard jobs! Together with our client SONY we decided to set up a concept including gamification with Grinch branded prizes to amuse the fans and make the movie hard to forget.
Instagram users swipe through an incredible number of stories every single day. So, how do brands stand out of the crowd then? To solve this problem, Pivott figured out a dynamic solution to make the Proximus’ stories involving and memorable for all viewers. The result? Interactive Instagram stories literally making people play with the ads and their favourite Netflix series.
Millennials love to tweet but most of their tweets don’t get noticed in the mass. With that strong insight, Pivott wanted to give millennials the feeling of being noticed on Twitter with a personalised reply, and this not in a dull automated way where they get a reply that doesn’t fit, but with a real appropriate personalised tweet reply! So the Pivotters used one of the biggest passion points of the Proximus audience: music, and created music mAIstro, a awesome and surprising way to make the millenials get noticed.
Despite the dominant position of Proximus in telco, millennials are hard to reach. By creating Epic, a new offer tailored to their needs, Proximus reconnected with millennials and is becoming a brand relevant for this generation by building a new community.
If you want to connect as a brand with music lovers, then festivals are the ultimate touchpoint. As one of the largest telecom providers, and with the launch of its newest product called ‘EPIC’, Proximus had to take its presence to the next level and stand out from the crowd. Content, creativity and fun were the keywords to be used by Pivott during this campaign.
What seems to be the latest trend on Facebook? Tagging your friends in pictures. We think that it’s even cooler when you get an automatic reply. So Pivott worked out a few automatic reply campaigns on Facebook for Proximus and Netflix.
How do you make people remember your brand? By making sure they have the best and easiest brand experience possible. That’s why we, together with Demonstr8, helped Proximus out during the festivals of 2017.
Proximus wanted to promote their new product, Mobilus, which needed to cover the mobile needs of millennials. These millennials are mostly approached through messages that are recognisable for them and their environment. That’s why we created a video campaign to promote it on social media. The videos were categorized into their interests: music, gaming and lifestyle. We called it #LosDerover (FR: #LacheToi), referring to the unlimited data they got for their favorite app.
It seems to get harder every year to find an original gift for the holidays… Clothes and money are becoming cliché. Luckily, Pivott came up with a fun and refreshing gift: personalized Moët et Chandon bottles. We promoted them through a digital-only campaign on Facebook and Instagram, targeting only people who are interested in luxury products and champagne. It’s needless to say that our reach for this dynamic campaign was really high.
Moët & Chandon
Carglass recently turned 30 and they wanted to have an exceptional campaign to celebrate their anniversary. They turned to Pivott for the execution of it and we gladly accepted their offer. By making use of a ‘flip the funnel’-strategy in combination with the “see, think, do, care” model, we came up with a successful digital-only campaign. A big part of this campaign was the game we created: a whack-a-mole kind of game, to let people discover Carglass in a fun and exciting way.
There are many beautiful but lesser known travel destinations out there, you couldn’t begin to imagine. Connections found out that an ancient trading route in Asia, called The Silk Road, had some of those undiscovered locations. It was up to Pivott to let the consumers know about them. Our love for travelling was too big to not make use of this opportunity. So we came up with three campaigns in the span of two months. Our goal was to bring people along on a full-funnel social media journey, from awareness to consideration & engagement to conversion, to get to know amazing places yet to be discovered by mass tourism.
Magnum wanted to raise awareness for the opening of their brand new Magnum Store in the Holy Food Market Ghent. We invited some influential choco-holics to enjoy some Magnums and spread the word!
No matter which industry your company does business in, you probably face a plethora of competitors advertising on social media the same way you do. Furthermore, in an ever more connected world, brands understand the crucial importance of providing top-notch user experience and flawless customer service to clients. Therefore, any strategy to help people come to a decision when it comes to choosing a product is welcome. The latest trend on Facebook? Chatbots. Read on to discover how Proximus successfully tested this functionality for Valentine’s Day!
If you've ever created a Pinterest board, you probably know how difficult it is to get everything just right. Adding pins to a board can be very tedious. Another problem with Pinterest is that it's impossible to create different accounts for each country you're working out of. That's where Pivott stepped in. We offered an effective and less time consuming solution to this problem. More specifically, we wanted to have only one account and still being able to link to local product offers. Keep on reading if you want to find out how we did this exactly!
For the rebranding of furniture brand Casa and the launch of their brand new website, including an e-shop, Casa worked closely with Pivott. The result? An extended social media campaign delivered in waves in seven different European countries that led the Casa customers through a number of phases: from awareness to consideration and conversion.
Sending your best wishes by SMS is so 2010. In the past few years, the number of end-of-year wishes sent digitally through social media channels has been growing constantly. For Proximus, agencies BBDO and Pivott came up with a next-level idea in 2016: give-a-gif! Gifs have been all the rage lately. They’re funny, and express more than regular emoticons can. With that in mind, we conjointly developed the platform www.giveagif.be. Are you in it to wish it?
Jingle bells, jingle bells, jingle bells rock! Understandably, the end of the year is a very busy season on social media. Every other brand is trying to scream louder than its competitors. This year, Proximus decided to experiment with a new way to hand out Christmas gifts through its Facebook page, namely a live reactions contest. Want to discover how they played Santa? Read on!
In 2016, smartphones are literally everywhere and people are constantly scrolling through their Facebook feed. You noticed it, and we certainly did too. More than 90% of ads on the most popular social network are viewed on a mobile device, so it is about time that brands start implementing mobile marketing strategies paired with geolocation. Need proof? Keep reading!
Casa wanted to find a way to engage their audience on social media while simultaneously attracting new potential clients through data gathering. Developing a social game proved to be a very effective and agile solution that exceeded expectations.
The festival season in Belgium is rather busy. As an important sponsor with a huge presence at most of the big Belgian festivals, Proximus also has its work cut out during this period. With the desire to deepen their social reporting habits and to connect with younger people, Proximus decided to hand over the reins of their Snapchat account to our team for the summer. The goal: entertain on the field to engage an online audience.
Soft drink brand GINI was in dire need of a thorough makeover to refresh its presence on social media. So we set out on an exciting mission: to bring the sexy back!
Two years ago, Proximus made a promise to its clients: to always bring them closer to what matters to them. In October 2016, they made good on this promise by bringing all means of communication together in Tuttimus, the best personalizable all-in offer on the market, combining internet, fixed, mobile and TV services. We took care of the online campaign of this promising newcomer on the telecoms market, because we just love a good challenge!
When everyone is talking about the same thing on every channel – online and offline – how do you stand out from the crowd? Solution: be more original and innovative than your peers!